arie Salerno Associates, a Bay Area entertainment consultancy founded in 1998, provides business acumen for people involved in all aspects of the entertainment industry.

As a longtime advertising, broadcast and union executive, Marie has been managing careers in various aspects of the entertainment industry since 1966. Having first worked on the ad agency side, followed by a 17 year tenure as the Associate Executive Director for the American Federation of Television and Radio Artists/Screen Actors Guild (AFTRA/SAG) in San Francisco, Marie learned first hand the needs of performers, producers and other creative people across the entertainment and corporate media spectrum.

While at the union Marie negotiated and managed numerous contracts and policy issues on behalf of performers.
Working one-on-one, Marie coaches clients through a carefully choreographed three-step process. Together they assess what the client wishes to accomplish, looking first at realistic objectives. They determine what pieces of the business puzzle are missing and how to resolve each issue, and then develop an action plan. Marie's style is to handhold clients every step of the way to achieving their goals as they put their plan into action, a welcome benefit in the cutthroat world of the entertainment business.